Design & Branding


The basis of a successful project is always thoughtful design focused on the target user. Such an approach is a mandatory condition for creating a functional product that is approved by the young company’s costumers and brings it to a new level.
Website design and responsive web design
UX/UI design and game design
Direct interaction width designers
Website design

Modern design has nothing in common with outdated models of web sites filled with unnecessary information and useless tools. Each element of the design now looks more interesting helping the user to sort out the company's goods and services. In order to capture the potential costumers’ attention you need new highly interactive and dynamic solutions Functionality is not always the difficulty. Modern websites are equipped with a set of useful options that make it easy to manage and support it properly. Thoughtful design should become a handy tool that can be used by every visitor for immediate goods and services’ ordering.

Websites of the new generation is not only attractive and functional but also more mobile. Today people have very little free time so we combine the viewing information with the main activity more and more often. In the process of developing a website must be carried out adaptive procedures for the information to be displayed correctly on all desktop/mobile devices with different screen sizes.

UX/UI design and game design

Initiative Technology designers pay special attention to the creation of comfortable, functional and compact multi-level user interface. Our products are popular among users all over the world and are widely recommended by experts. Thorough application testing helps us to determine the model of average user’s behavior and to satisfy his basic needs.

Taking bold graphic solutions, establishing clear navigation scheme and interactive features Initiative Technology expects to create the perfect interface for your applications. The interface development involves the use of graphical interface sketches and interactive prototypes of modern design, the creation of development strategies and professional advancement planning. Thus, the development process becomes considerably faster and less costly.

The unique user interface is considered completed after an in-depth analysis of the application in terms of response speed and the quality of performance. Upon detection of the technical bugs that may cause serious problems in the future we’re immediately fixing the problem areas. Design standards that Initiative Technology puts in practice to multiple devices with different network settings remain unchanged for all users. User interaction with the application becomes more clear, smooth and confident.

Direct interaction with designers Work with the best Initiative Technology designers directly. We offer our customers a low-cost online professional help with interesting and difficult projects. Specialists of the company are talented developers who have special skills and rich professional experience.
1First meeting Design begins with an understanding of business and the behavior of its target audience. We identify competitive advantages and design problems by various methods, such as brainstorming, planning, innovation, etc. Putting forward the unique concepts of aggressive promotion we experiment with design elements by their features’ constant improving. The Initiative Technology specialists’ working often looks like a game: we throw away unnecessary stuff, create new ideas, supplement old suggestions and find the right decisions.
2The interface development We take pleasure in the process of creating unique design fully focused on the end user. The understanding of the active elements’ interaction, introduction of new features in the user interface will become a solid foundation for the application’s engaging design. We develop applications for the most common operating systems including Android and iOS. Although the application design technique for iPhone and Android devices has common features the operating systems are radically different. There is also an offering to create a cross-platform design for your applications. Once the product development is completed we’re analyzing design elements’ placement and user interface’s efficiency on a particular platform.
3The introduction of design elements As soon as the Initiative Technology experts develop the foundation for the project we can go to the most interesting stage of design. The application design is being supplemented by interactive elements, responsive buttons, animated prototypes, screen modes, etc. Introducing primary “dirty” prototypes for testing and refinement Initiative Technology develops the optimal design for your applications. The applications are being optimized even after introduction of the product into operation.
4Design and branding Creating unique design for the application Initiative Technology is promoting the brand and improving its visual features. At the heart of branding are the tastes, requirements and preferences of the target audience. The main goal of our experts is to find common ground with the average user. For its achievement we explore the market thoroughly, consider user’s mood and behavior models and discover motivating factors.

Creating unique design for the application Initiative Technology is promoting the brand and improving its visual features. At the heart of branding are the tastes, requirements and preferences of the target audience. The main goal of our experts is to find common ground with the average user. For its achievement we explore the market thoroughly, consider user’s mood and behavior models and discover motivating factors.

Reasonable prices The cost of professional services enables Initiative Technology to hold leading positions in the market confidently
Proven methods During the entire existence of the company we’ve been creating effective strategies for application developing that make all the projects successful in the short term
Creative approach Initiative Technology designers and developers are true professionals. We’realwaysinclinedtoinnovationsandcreativity
Complete confidentiality We understand how important it is for customers to maintain confidentiality at all stages of the software’s development

Let us know how we can help to your business

Contact us



Address: Ukraine, Kyiv, 01601 Shovkovychna St., 42-44
Business center «HORIZON OFFICE TOWERS»
Bulgaria, Sofia, 1000 Tsar Asen, 1., Floor 4

UA: +380 97 807 2000
UK: +44 203 519 78 17
e-mail: office@initiative.tech